Our Vision

Ayam Brand™ Mission

For over 120 years, Ayam Brand™ has helped families create memorable and satisfying meals with ease.

We are dedicated to bringing you ideas and products which will make your meals a sure success and at the same time, enable you to discover new tasty dishes to tantalise your taste buds!

Our commitment is to offer you healthy & natural products which are of superior quality. This is because we treasure the confidence and trust that was placed by millions of families in Asia in Ayam Brand™ since 1892.


Ayam Brand™ Vision

Natural and Quality Food

Ayam Brand™ believes only in quality ingredients prepared naturally. Ayam Brand™ does not use preservatives, added MSG and added trans-fat. Ayam Brand™ products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001) and are certified ‘Halal’.

No Waste

As an environmentally conscious brand, we believes that that whole product should be used in the process to limit waste. Ayam Brand™ is also engaged in a long term production program to reduce waste and carbon footprint. 


We have been a member of a Global Compact, Singapore Network, since January 1st 2016. We have therefore pledged to incorporate the 10 Principles of United Nation Global Compact in our company governace and to live by these. Our ESG REPORTS openly monitor the company's progress in its journey toward sustainability.


Ayam Brand™ Values

Ayam Brand™ has become a household name in Asia for quality food products - particularly fish products, thanks to its continuous commitment to a corporate credo which still stands today, after more than 100 years in business;

  • Quality

  • Activity

  • Price stability

  • Affordability

  • Supply Continuity

  • Visibility

  • Adaptability

  • Honesty

  • Value The Community

Ayam Brand™ values the relationship wih suppliers, distributors, employees and all business partners. We are dedicated to listen and respond to the expectation of our customers across generations and countries.